About Edit Digital
Digital strategy with actual taste.
A Detroit-based digital consultancy helping businesses make smarter, clearer and more profitable decisions online.
What we believe
Most businesses do not need more marketing. They need more clarity.
Edit Digital was built for businesses that know something in their digital presence is not working, but do not need another agency selling them a long list of disconnected tactics.
We look at the full picture: your website, search visibility, messaging, customer journey, content, paid media and internal systems. Then we identify what is actually creating friction and what deserves attention first.
Founded by Celia Bulgarelli, Edit Digital brings more than a decade of enterprise digital strategy and client leadership experience to local and growing businesses.
The result is a more focused digital presence, a clearer plan and decisions that feel grounded in the business you are actually building.
Serious strategy.
Simple process.
Working with us is direct and collaborative. We explain what we see, why it matters and what to do next—without unnecessary jargon or a bloated agency process.
We find the real issue.
We do not prescribe tactics before understanding the business, customer and point of friction.
We make it understandable.
Strategy should create confidence, not leave you with a deck full of language nobody wants to translate.
We focus on what moves.
Every recommendation is prioritized around impact, usability and what your business can realistically execute.
What we work across
The full digital experience.
We connect the pieces that are often managed separately so the business looks clearer, feels more cohesive and performs better.
- 01 Digital strategy and executive-level audits
- 02 Website experience, messaging and conversion
- 03 Search visibility, local SEO and Google presence
- 04 Paid media strategy and performance oversight
- 05 Content systems, brand direction and customer journey
- 06 Workflow improvement, automation and practical AI use
Detroit rooted.
Built to think bigger.
Edit Digital is based in Metro Detroit and works with businesses that want senior-level thinking without the distance, confusion or overhead of a traditional agency relationship.
Contact Edit Digital
Let’s make the next move clear.
Tell us what you are working on, what feels stuck and where you want the business to go next.
We keep the process direct, thoughtful and easy to understand.