Client Case Study · Macomb Movers
Building a trusted local brand that converts.
Macomb Movers came to Edit Digital needing more than a new website. They needed a digital presence that inspired trust, ranked locally, and turned visitors into real customer opportunities.
Results After Month One
More visibility. More conversions. Lower costs.
Within the first month, Google began indexing and surfacing the new website while the connected paid-search strategy generated stronger results across the funnel.
Organic Sessions
118
Visits earned through organic Google search.
New Organic Users
80
New visitors discovering Macomb Movers through Google.
Organic Growth
150%+
Growth compared with the previous reporting period.
Google Ads Performance · Same Period
| Conversions | 32 | ↑ 128.57% |
| Conversion Rate | 5.36% | ↑ 51.62% |
| Cost Per Conversion | $17.12 | ↓ 59.62% |
| Average CPC | $1.14 | ↓ 35.77% |
| Clicks | 480 | ↑ 43.71% |
| Impressions | 17,989 | ↑ 103.68% |
The Outcome
A stronger marketing system—not just a prettier website.
Instead of focusing on generating more traffic alone, we focused on helping the traffic Macomb Movers already had perform better.
The result was stronger organic visibility, more conversions, lower advertising costs, and a website built to support long-term local growth.
See the Work
Visit the live Macomb Movers website.
Explore the final website, service structure, local pages, and conversion experience created by Edit Digital.
Visit MacombMovers.com ↗