THE WORK
BEHIND THE
GROWTH.
Three businesses. Different challenges. Different channels. Actual performance data from the work behind the websites, search strategies and digital growth.
PRETTY IS NICE.
PERFORMANCE IS BETTER.
A launch isn't the finish line. We care about what happens after it: how people find you, where new customers come from, what converts and what deserves the next investment.
QUE
SOCIAL / AI
Discovery expanded beyond a single channel.
Search grew alongside direct, social and AI-assisted discovery — creating more ways for people to find and return to the brand.
COTTONMOUTH
DIRECT / SOCIAL
Paid accelerated. Organic grew with it.
New-user acquisition expanded across paid and unpaid channels rather than depending on one source of traffic.
One big number is nice. A healthier acquisition mix is better.
Paid search created momentum while organic search, direct and social discovery strengthened alongside it.
MACOMB MOVERS
VIDEO / CONVERSION
THE FIRST 30 DAYS
WEREN'T THE FINISH LINE.
Macomb Movers gives us a longer view: initial organic and advertising gains followed by continued acquisition across search, video, paid media and direct traffic.
PERFORMANCE
Visits earned through organic search.
New visitors discovering the business organically.
Growth versus the prior reporting period.
MOMENTUM BECAME
INFRASTRUCTURE.
30 DAYS
NEW USERS
NEW USERS
NEW USERS
AD SPEND
PER CONVERSION
CONVERSIONS
NOT A SPIKE.
A SYSTEM.
Month one showed movement in organic visibility and advertising efficiency.
Continued performance shows the more valuable story: customers arriving through search, advertising, video and direct traffic.
The goal isn't one good analytics screenshot. It's a digital presence that keeps creating more ways to be found.
DIFFERENT BUSINESS.
DIFFERENT LEVERS.
SAME QUESTION.
What's keeping the business from getting found, converting better or growing faster?
THINKING
ME NEXT?
Tell us what's working, what's not and where you want the business to go. We'll figure out what needs an edit.
Start your edit. ↗